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Advanced Certificate in Digital Marketing

Start Dates: January, March, May, July, September, November

Duration: 6 months

Fees: USD $1200

Campus: Online

Awarding Body: Toronto College of Management and Technology

Advanced Certificate in Data Analytics

In the modern business world marketing has reached new heights due to the advent of digital and content marketing techniques. Great innovations have been made in the field of digital marketing to develop a range of tactics and tools to reach the target audience and achieve real results in the competitive market. This program will student acquire the desired digital skills and prepare them to become qualified digital marketing professionals.

Syllabus

Students will gain comprehensive understanding of the following topics:

 

  • Digital marketing strategy
  • User data and segmentation
  • Campaign planning
  • Consumer Research
  • Web analytics
  • Email marketing
  • Marketing automation
  • SEO (Search Engine Optimization)
  • SEM (Search Engine Marketing)
  • CRM (Customer Relationship Management) communications
  • PPC (Pay per click) advertising
  • Social Media Marketing
  Career

With this certificate, you will be able to choose a career in a wide range of management fields. So, this course can prepare you for various positions in:

  • Content Marketing Specialist
  • Product Marketing Specialist
  • Social Media Coordinator/ Specialist
  • Social Media Influencer
  • Social Media Manager
  • SEO Specialist
  • Digital Marketing Expert
  • Digital Marketing Coordinator
  • Digital Marketing & e-Commerce Manager
 
 

 

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